The smallest of Phuket's three main tourist beaches, Kata Beach remains picturesque and unspoiled. The beach itself is wide, gracefully curved, and bordered by hills, forest and low-rise structures. The sand is a sparkling white and the waters are perfect for swimming.

A vibrant coral reef lies at the north end and stretches out toward Poo Island, about half a kilometer offshore. There are abundant dining, bar and tour facilities in the locale. The beach is served by local tuk-tuks and taxis and a regular daily bus service to and from Phuket Town.